Saturday, December 28, 2019

Factors of the Jewish Dispersion - 715 Words

The destination of the Jewish dispersion varied especially based on the occupations of the Jews. The actual Diaspora really took place when thousands of Hebrew elites and craftsmen were deported and dispersed to Babylon. This occurred to concentrate the various skills of the Jewish in separate arenas and to use these individually skilled communities for the benefit of the Babylonians. For example, as previously mentioned the most skilled and elite Jews were dispersed to Babylon—the heart of the Babylonian empire. Thus, the better trained and more adept a Jew was, the more opportunity the Jew had to serve for empire in higher ranks solely to meet the needs of the empire and its rulers. This helped the empires exiling the Jews to prosper, but unfortunately created rifts and gaps within the Hebrew community. This pattern of dispersion, which was developed by the Babylonians and used by the Romans to scatter the Jews, allowed for these dominant empires to prosper, however, limited the interaction within the Hebrew community and resulted in the diminishing originality and novelty of the skilled Jews. Despite the use of the uniform dispersion pattern based on the occupations of the Jews, the reason why Jews were exiled and dispersed varied depending on the imposing empire of the time, which performed these actions. The Hebrew Diaspora was caused by different factors depending on the group exiling the Hebrews. In other words, the reason for dispersing the Hebrews depended on theShow MoreRelatedThe Hebrew Diaspora998 Words   |  4 PagesKingdom of Israel. Both the Assyrians and the Babylonians drove the Hebrew out of their home of Israel (also known as Judea). Therefore, the early actions of the Assyrians and Babylonians were the earliest of the forces, which ultimately led to the dispersion of the Hebrew community. Furthermore, the actions of the Assyrians and Babylonians led to split of Israel, with the Kingdom of Israel in the north, and the Kingdom of Juda h in the south. Despite the fragmentation of the Hebrew community, the culture-drivenRead MoreTurning Points in Jewish History1125 Words   |  5 PagesTurning Point in Jewish History Diaspora will not be the death of a religion. The concept may seem to make sense to us, but the realization of this is what turned desperation of a displaced people into a lasting religion. The Babylonian exile of the Jews had such monumental and lasting effects, it has become proverbial. There have been many events in Jewish History that can be seen as specific turning points. Arguably, the most pivotal turning point may have been within the years of about 632Read MoreChristianity And The Rise Of Christianity1395 Words   |  6 Pagesthe prophecies foretold in the Old Testament. The first Christians were all Jewish, either by birth, or by conversion and were referred to as Jewish Christians. The traditional view has been that Judaism existed before Christianity and that Christianity separated from Judaism sometime after the destruction of the Second Temple. â€Å"Christianity arose as a movement within the Jewish community, not in the lands of the dispersion but in the land of Israel.† The first Christian community was centered inRead MoreDuring The Iron Age Between 590-529 B.c1415 Words   |  6 Pageskingdom of Babylon was full of opposition by the people, which made the Persians capture of Babylon effortless. In 535 B.C.E., the Persians allowed the Jews of Babylon to return home, showing respect for the Babylonian subject peoples and initiating the Jewish Diaspora (Making Europe 53-54). The last invasion that the Persians made around this time period was in 525 B.C.E., when Cambyses, the second ruler of the Persians invaded and captured Egypt. The period between 590-529 B.C.E., according to RichardRead MoreFaith vs. Works Essay example1756 Words   |  8 Pages59). James Ch. 2: 1-26 relates to James as a whole by addressing sin, judgment and focusing on living out one’s faith. The commonly accepted author for the Book of James is James the Just, the Lord’s brother. James practiced strict adherence to Jewish tradition although he did not require it of others. James was called the â€Å"Just† because of his extraordinary equality and wisdom. James was also known as â€Å"Camel Knees† because of the calluses on his knees from long hours of prayer. The authoritativeRead MoreIntertestamental Paper3091 Words   |  13 Pagescommanding the Greek language as the official language for government and the de facto language for commerce. Many people began to give their children Greek names, and local styles of art and architecture began to imitate Greek models. Even some of the Jewish High Priests took Greek names. All of this was not a good turn of events for Israel since the Greek culture was very ungodly and humanistic. Despite the bright and promising future ahead of him, Alexander met an unexpected death in Babylon at theRead MoreJudaism : A Religion Of Today2023 Words   |  9 PagesGenesis, Exodus, Leviticus, Numbers and Deuteronomy. This is the law of the Jewish people or the holy book by which all abide. Being one of, if not the most resilient religions known to date, I have developed a deep understanding and relation with the faith. This is one of the many reasons as to why I chose to study Judaism. Starting with Abraham, the founding father of the Jewish faith is where the history of the Jewish religion began. This history begins during the Bronze age in the Middle EastRead More The Relationship Between Religion and Israel Essay3173 Words   |  13 Pagescall the holy land, the land, which Jesus walked, however, it is widely acknowledged that tensions between secular and religious sectors constitute a salient feature of Israeli society. If one were to try to summarize the relationship of Israel to Jewish religion, he would say that it is related but not equivalent to certain concepts of Israel. Most people think of the holy land when they hear the names Israel but one must ask the question is Israel truly the holy land. This essay will show theRead MoreEssay on Analysis of The Essenes and the Dead Sea Scrolls4626 Words   |  19 Pagesfrom 200 B.C. to A.D. 68. Those from Wadi Murabba’at go up to A.D. 132-135. In the Khirbet Qumran near the cave where the first discoveries were made there has been found the ruins of a cemetery and a settlement which had been the nucleus of a Jewish community which Father de Vaux views as possibly being the wilderness retreat of the Essenes. It will take a whole generation of Biblical scholars to assess the value of these manuscripts† (Harding, 1956) Read MoreThe Gog and Magog Prophecy in Ezekiel 38-39 Essay3394 Words   |  14 Pagesalso referred to in the record of nations found in Genesis 10, this record hosts an inventory of Noah’s sons Shem, Ham, and Japheth. This emanates following the post Noetic Flood directives to â€Å"replenish the earth† (Gen. 9), as well as, afore the dispersion (Gen. 11) at Babel. Gen 10:2-5 references the seven lads of Japheth while mid-chapter attends to the four stems of Ham’s offspring (10:6-20); finally referencing the lads of Shem (10:21-31). Ezekiel 38:2 The initial name given by Ezekiel in

Friday, December 20, 2019

Qualiity Assurance Essay - 862 Words

043: Manage quality in health and social care or children and young people’s settings. Analyse how legislative and regulatory frameworks inform quality standards that apply to the work setting. The main regulatory framework that we follow is the EYFS welfare requirements. The requirements are broken down into sections: * The learning and development requirements This details how we must work in partnership with parents and carers, promote the areas of learning preparing them for school. It ensures we support families that has English as an additional language and highlights the need for key workers. * Assessment This section describes how we, as practitioners, monitor how the children are progressing and in which areas.†¦show more content†¦5. English as an additional language has a clearer focus 6. Wrap-around care now does not need to deliver the EYFS when the time the child spends there is limited. 7. With regard to child protection there is examples of adult’s behaviour which may indicate child abuse and neglect. 8. Again with regard to child protection the EYFS now has strict guidelines about the use of mobile phones and cameras. 9. The decision of who is a suitable person to manage a setting has been simplified and returned to the hands of the setting owner with guidelines. 10. Supervision of staff is compulsory and has been detailed to ensure encouragement of continual professional development. 11. Childminders must complete training in the EYFS. 12. There may be some exceptions to the staff:child ratios. 13. It is now up to the providers to carry out and judge risk a ssessments; they must be recorded in writing. Analyse how quality standards influence positive outcomes for individuals. Parents and carers * They receive a high quality standard of childcare and education. * They are secure in the knowledge that their child is in a safe, secure environment. * They are kept well informed about their child progress through a good partnership with the setting. * Through positive inclusion all parents and carers will feel valued within the setting with their opinions listened to. * They can feelShow MoreRelatedQuality Assurance : The Act Of Giving Confidence1655 Words   |  7 PagesThe phrases â€Å"quality assurance† and â€Å"quality control† are frequently used interchangeably to refer to methods of ensuring the quality of a service or product. These phrases, however, have different meanings. â€Å"ï » ¿ Assurance: The act of giving confidence, the state of being certain or the act of making certain. Quality Assurance: The planned and systematic activities implemented in a quality system so that quality requirements for a product or service will be fulfilled. Control: An evaluation to indicate

Thursday, December 12, 2019

Organizational conflict free essay sample

Conflict can arise when two or more people or individuals in an organisation have different interests and they pursue these interests intensely. It can also occur when people in a group have different opinions about something even though they both are working to attain the same goal; they just cannot agree on how to go about it. Therefore, conflict can be defined as a process that starts when one individual or group believes that another is negatively affecting their progress in something. Conflict is also an interactive process manifested in incompatibility, disagreement, dissonance between two social entities, e. g. individuals, groups or organisations. Causes of conflict in an organisation Some of the causes of conflict in an organisation include; 1. Poor communication – some individuals in organisations can be rude, or messages can be misinterpreted due to bad communication etiquette or poor communication. This therefore leads to conflict between individuals. 2. Scarce resources or time – when the resources are scarce, people tend to fight over the ones available, for instance, if there is only one photocopier in an organisation of about 20 people and most people want to make copies at the same time, then they will tend to argue over it, others might want to make copies before others maybe because of deadline issues. 3. Poor performance and its associated pressures – if an employee is performing poorly, the supervisors or those above him/her would be very harsh and pressurize them to complete tasks in time, or improve the quality. This can cause conflict between the two. The employee can even get fired for such. 4. Ambiguity in tasks or goals for a team and its members – some team leaders or supervisors, set goals that cannot be achieved or give out tasks to their juniors. This can cause hatred and conflict, causing them not to get along 5. Struggles for power and favour – employees in most organisations are always in a competition for power and favours from those in management. They always seek promotions from their current positions to higher positions in the organisation. Therefore, if two people are fighting for the same position, they get to be in conflict with one another. 6. Social Inequality – There are social classes in all organisations, those that are rich, the middle class and the poor. There can be discrimination with regard to the same whereby the rich oppress the poor, for instance the workers who serve tea or clean the washrooms in organisations can be discriminated upon by the managers who view themselves to be in a higher social class than them. 7. Differing Inter-organisational Values – People in an organisation have different values; for instance, one can be humble and full of integrity while another can be very aggressive, and rude. These values that people hold can cause conflict between individuals. Effects of conflict in an organisation Organizational conflict can have either positive or negative effect to the organisation, some of these effects include; 1. Change- Conflict accelerates change in an organization, especially in small businesses, where it is easy to formulate and implement new policies. Conflict prompts modification of policies and operation procedures in the organization. When the conflict is extreme, an organisation may conduct a complete overhaul of its leadership, bringing in new managers with ideas. 2. Decrease in Productivity when an organization spends much of its time dealing with conflict, members tend to focus less on the project at hand and more on conflict. As a result, organizations can lose money, donors and access to essential resources. 3. Innovation Conflict that results into healthy competition cultivates innovation and inventiveness amongst employees. In times of conflict, there is a high sense of necessity that results into the emergence of divergent viewpoints amongst employees. 4. Waste of Time and Resources The business may lose precious time and resources at times of conflict. Instead of concentrating on meeting their objectives, employees waste time on divisive issues. Misuse of business materials and funds is quite rampant when conflicting parties engage in warfare. Wrangles, stress and emotional confrontations reduce the workers productivity, and eventually, the profitability of the business. 5. Violence When conflict increases without mediation, intense situations may arise between organization members. It’s unfortunate, but organizational conflicts may cause violence among members, resulting in legal problems for members and possibly the organization. 6. Members Leave Organization -Organization members who are increasingly frustrated with the level of conflict within an organization may decide to end their membership. Strategies of managing conflict in an organisation There are five main approaches or strategies for managing conflict between individuals in an organisation; 1. Avoiding – this occurs when both parties realize that they are in conflict but act by withdrawing from it or postponing the conflict. It is a very passive approach and is best used as a stopgap measure to give oneself time to decide how best to resolve the underlying problem that is causing the conflict. 2. Accommodating – this occurs when one side resolves the conflict by giving in to the other side at the expense of at least one of his or her interests or needs. It is also a passive approach but it can be rational if the other party has too much power and is willing to use it. Accommodating might be useful if the relationship between the people in conflict is more important to them than the conflict itself, thus each side might be inclined to accommodate the other. 3. Compromising – this occurs when both sides gain or lose in order to resolve the conflict making each side both partially satisfied and partially dissatisfied. 4. Forcing – This occurs when one side decides to satisfy their own needs regardless of the impact on the other side. It is a very aggressive approach. 5. Collaborating – this is an attempt made by one or both parties to fully satisfy the needs of both parties. It assumes that both sides have legitimate goals and that creative thinking can transform conflict into an opportunity for both of them to achieve their goals.

Wednesday, December 4, 2019

McDonald at Balham in London

Question: Describe about the satisfaction in perspective of fast food industry and specifically on McDonald at Balham in London? Answer: Abstract This research assignment report will focus on selected topic customers satisfaction in perspective of fast food industry and specifically on McDonald. Customer satisfaction is essential and more important in hospitality sectors. Most of researchers have researched that supported and justified the importance and levels of focus of each organization in perspective of customers satisfaction through cater range of products and services. The research project is discussed on importance of customers satisfaction and their overall impact on McDonald. Through literature review the research assignment will reflect how customer satisfaction is important factor exists and potential scenario to create customer loyalty, business continuity and sustainability with respect to fast food industry. Literature review present information based on available data in secondary sources that involves past research articles, journals and web based reliable and authenticate sites that discussed and justified importance and role of customers satisfaction in existing competitive business environment. The research majorly focus on different practice that are using by McDonald in perspective of catering products and services and level of satisfaction involves in overall process in existing scenario. The literature review also present and discuss some models that reflect importance of service models in perspective of measure degree of services and satisfaction. (Anderson, 2009) Introduction and Background Background of the Study This research assignment report will contain in-depth, descriptive and analytical information on McDonald who is operating its business at Balham in London. The research report will focus on one of common and most important factor customers satisfaction. Customer satisfaction is one of the critical issue that face by most of the fast food businesses. The research assignment report will reflect detail research information on identified important factor that is Customer satisfaction in McDonald. This research report will present existing practices, strategies and processes that McDonald is using to maintain their customers satisfaction and discuss how effectively McDonald is managing customers satisfaction. 1. Formulate research project outline specifications Proposal for a research project Customer satisfaction is the major and important parameter in any organization. With respect to high competition, the business needs to focus on an availability of the business. The company is facing issues with CRM strategies and there is a need to manage and maintain the customer loyalty with respect to customer satisfaction. It could be important with respect to proper implementation as well as training of CRM in McDonalds. This will help the company to increase the sales and business with respect to companys image. (Wetsch, 2008) The major area of research is the strategic issue developed by the organization that has been conducted in McDonalds, Balham London. The participants belong to different departments in the company such as human resources, quality department as well as customer services. (Carey, 2012) The present situation of the company is to increase is that the consumers has decreased their spending habits and McDonalds has done well to overcome the issues and followed major steps of marketing strategies to increase the sales and profits. The company followed the higher level of services to meet the customer complaints and they focused on handling the situation with respect to customer complaints. 2. Factors that contribute to the process of research project selection Research questions To implement the effective CRM strategy in McDonalds Balham, London? To develop the customer loyalty with effective approaches of CRM? The major advantages of strong customer services in hospitality industry? On-the-job training will help to implement the customer relations management? Justification of selection Continuous changes and changing requirements of customers in hospitality sector is important. It is essential for McDonalds, Balham to deal with customer satisfaction, safety and enjoyment of customers. The strategies of decision making are important for business and it also helps to improve the process successfully. Thus, it is vital to deal with the issues with respect to customer satisfaction and the quality of the products. According to the case of McDonalds, Balham, the company is facing huge issues with respect to customer satisfaction. There is a need to deal with those challenges and McDonald is required to achieve high level of customer satisfaction. The company will offer on the job training to meet with success and also it will create a huge difference in the organization. (Rigby, 2013) Research questions were discussed to deal with the quick and easy approaches in terms of maintaining the strong customer relationships and this is important for customer satisfaction. Factors supported with secondary research The major purpose of the research proposal is to deal with the strategic challenge that leads to customer satisfaction. Customer satisfaction is the essential parameter for maintaining customer relations and it will help in identifying and improving the different factors that can limit the customer satisfaction to meet the major criterias such as quality, commitment, satisfaction and improvements. (Read, 2009) Secondary research Secondary research includes relevant information from different reliable sources. It is based on the sources of direct communication and face to face interaction that helps to meet the observational techniques. This is vital for the researcher to communicate with the respondents and it helps the researcher to fill the questionnaires and to provide the complete information on the same. Secondary data is a great source for internet that helps in using the internet to develop the major area. This method also helps to collect the information and it saves time and offers database in a long range. (Nimer Som, 2012) Thus, the comprehensive section of literature review deals with the steps for research questionnaires and analysis. This will also help to meet the strategy and it will determine the potential advantages to meet the information for major goals. 3. Undertake a critical review of key references Literature review McDonalds is the worlds largest food service retailer with more than 3000 restaurants in 119 countries. The company operates for increasing loyalty and CRM helps to develop the customer loyalty and increase its effectiveness in organization. (Forwardanalytics, 2006) Implement effective customer relationship management in McDonalds Balham, London Customer depends on the skills and abilities that can provide strong customer relationship with their relationship. CRM implementation helps to develop the loyal and potential customers to invest on quality and money. CRM helps to enable the technology and McDonalds; Balham can track the customer satisfaction by creating a strong relationship with the customer. CRM is not only the application of technology but it is vital to meet the needs of the customers. Effective CRM helps in McDonalds help to identify the strong association. There are opportunities with respect to major sources such as direct marketing and online sales that are vital to achieve the goals and objectives. (Ialongo, 2001) Customer relationship management helps to deal with the major insight of the business. This helps to understand the improvement of customer relations. McDonalds, Balham can try to implement effective customer relationship management to improve the customer experiences. Customer loyalty increases with effective CRM With the effective CRM, loyalty increases. CRM software is important to increase the loyalty in variety of ways. It also increases loyalty and this creates synergy among the process of business. It easily tracks the level of retention of the customer and also employee retention plays an important role in CRM. Loyal customers are the valuable parameters to offer sales at retention cost. It offers support and cooperation for easy and fast response to deal with the CRM closely. McDonald can try to deal with customer loyalty and it can increase the business functions and customer loyalty. With the help of CRM, McDonalds, Balham can create safety to improve the quality of the products. CRM is important to develop the quality of the products. (Doyle, 2011) Advantages of strong customer services in hospitality sector Customer service determines the requirements and expectations of customers. Customer service is the major tool in the organization as it helps in effective customer loyalty. Service quality helps to deal with tangibility, assurance, reliability, empathy and responsiveness. The model of Servqual develops high accuracy and quality in the customers mind and it helps to offer strong parameters of service quality. Excellent customer service helps in evaluating the service quality and meeting the customers expectations to measure the customer relations. This deals with high quality. With the help of effective customer service, business can develop strong outcomes. With the development of strong morale, it can create the pleasant work atmosphere. Excellent customer service is highly important for the hospitality industry and it places the business in the forefront of the customers. McDonalds Balham can increase the tool to enhance the referrals with the enhancement of customer expectations. (Bowen, 2006) On the job training implement effective CRM With the help of on the job training, McDonalds Balham, London can increase the loyalty of customers in multiple ways. With the on-the-job training, the customer complaints will be handled successfully. Literature helps to develop the research problem and question with respect to the research study. It deals with the clear identification of literature towards research question. This involves scholars, journals, books, other sources. It also contains news papers, other secondary sources etc. The research based on the descriptive study helps to identify the customer satisfaction and it will involve close ended as well as multiple type selections. It also measures the data and feedbacks with respect to the attitude of the employees. Thus, research is vital to measure the rate of satisfaction. It is important to collect the data and it identifies the information to reach the effective outcomes. This contains strong outcomes to meet the research. (Bryman, 2004) Primary research identifies the information associated with the particular topic. Secondary research contains data from multiple sources and it is vital to know the real image in the minds of the researcher. This research will focus on questionnaires and surveys to conduct the research properly and the secondary data includes major sources of internet that helps to save time and offer a huge database in a long range. Secondary data is the major source of internet and it uses main idea of secondary step. This contains literature review, case study and research that offer clear understanding of secondary information. (Bae, 2012) 4. Research project specification Aim and objective of research Aim of this research is to analyze current level of satisfaction in McDonald. Objectives Explore different theories and practical process to enhance customers satisfaction in fast food industry and specifically in McDonald. Discuss and rate key factors that impact customers satisfaction in fast food industry, hospitality sector and McDonald. Conduct research to support and justify relevance and importance of customers satisfaction in McDonald Chosen methodology The major data collection technique is to collect the information from the respondents as it offers clear idea on the knowledge and expertise. This could be achieving on the basis of direct communication and face to face interaction. It is very important to communicate directly with the respondents and the research helps with the chosen methodology called as surveys as well as questionnaires to communicate with the participants. (Joseph, 2014) Sample The sample respondents of 20 senior managers were taken to deal the suitability and convenience. The participants were grouped from 30-50 years of age and they were asked to fill the questionnaires. They were able to know the views and experiences of the strategic issues in McDonalds Balham, London. Hypothesis H0: CRM is vital for McDonalds, Balham London to create high loyalty and to make them satisfied. This develops positive perception to improve on the products as well as services quality which is vital for McDonalds, Balham, London. H1: CRM is vital for McDonalds, Balham London to create high loyalty and to make them satisfied. This develops positive perception to improve on the products as well as services quality which is not vital for McDonalds, Balham, and London. Result The research is proving null hypothesis H0: The researcher has chosen H0 as null hypothesis. H1: The researcher has taken H1 as hypothesis. Null hypothesis: Not critical = H1 (Methodsofdiscovery.net. 2014) With the help of the above graph, the research discussed importance of effective CRM in McDonalds Balham, London to deal with the strategic issues and to resolve customer complaints with respect to the research and necessary implementations. Thus it is necessary to focus on implementing effective CRM strategies according to the respondent views and experiences. (Methodsofdiscovery.net, 2014) Obstacles and challenges There were issues with the number of respondents due to less time and lack of financial resources. The challenges with the research works are as follows: Limited number of sample size is the major challenge during the interview and questionnaires as well as surveys. With the insufficiency of the interviews and surveys, it was complex to gather the most relevant information from McDonald on customer satisfaction. The issues of ethics were another limitation for its research. The issue of privacy, confidentiality and other issues were the major challenge in the research. A. Appropriate plan and procedures Action plan and target dates Research completion timeframe List of activities /------- Months 1st month 2nd month 3rd month 4th month Literature review based on past research, articles and journals on research topic Identify, define, design research aim, objective, research questions for data collection and research Research methodologies (Primary Secondary research ) to collect data in perspective of research aim an d objective Final research report preparation ( include facts and figures based on collected data, graphical representation and all) (Prasongsukarn, 2014) Action Plan, Monitoring and Updating activities In the above in Gantt chart reflect the timeline to complete the research activities in different phases according to involve list of activities in each phase. To understand the importance of customers satisfaction in fast food industry and in McDonald this research will drive in following ways: The major activity will be survey and data gathering during survey that will provide real scenario, facts and figures for McDonald. Direct interaction with customers will help in terms of rate the level of satisfaction based on identified factors and parameters in questionnaires that are may be affecting customers practices and processes. Data collection for research is completely based on two techniques that involves primary data collection techniques that have direct interaction with customers who are coming McDonald and share their view through structured questionnaires and another methodology is secondary source that reflect past research result. Conclusion To conclude, researcher is able to collect information on internal business practices, processes and strategies of McDonalds in terms of catering their products and services and how these all strategies impacting the level of satisfaction among customers. The analysis of internal communication process, management, response time and customers feedback reflect McDonalds position in existing scenario along with customers preferences. Continuous observation, interaction and internal auditing will help to monitor overall research work and help to generate more appropriate and accurate data for research. (Media.com, 2004) References Anderson, T. 2010. Improving customer loyalty through a regular customer program: Final thesis report. Retrieved from https://publications.theseus.fi/bitstream/handle/10024/16386/Savolainen_Teemu.pdf?sequence=2 Bae, H. 2012. Three essays on the customer satisfaction customer loyalty association: Iowa research online. University of Iowa. Retrieved from https://ir.uiowa.edu/cgi/viewcontent.cgi?article=3256context=etd Bowen, D. 2006. Managing customers as human resources in service organizations: Human resource management. Vol. 25. No. 3, pp. 371-383. Bryman, A. 2004. Social research methods. 2nd ed. Oxford University. Carey, J. 2014. An investigation into the extent to which guest knowledge and familiarity of the Marriott brand differs from their experiences in a London hotel, pp. 38 Doyle, C. 2011. Finding and using information: Literature searching. University of West London. Forwardanalytics. 2006. Benefits of customer satisfaction and loyalty programs: Forward analytics. Gustavsson, S. 2005. Customer loyalty: Bachelors thesis, pp. 52. Ialongo, D. 2001. Building customer loyalty: Destination CRM.com Infoentrepreneurs. 2009. Customer relationship management: Info entrepreneurs. Retrieved from https://www.infoentrepreneurs.org/en/guides/customer-relationship-management/ Joseph, C. 2014. What are the benefits of delivering excellent customer service: Small business. Marketingdonut. 2014. Using CRM effectively and building customer relationships: The marketing donut. Resources for your business. Media.com. 2004. Apply the power of CRM to build customer loyalty: Chapter 8. No. 8, pp. 123. Methodsofdiscovery.net. 2014. Chapter 4: Finding and evaluating research sources. Nimer, A. Som, A. 2012. Service quality management in hotel industry: A conceptual framework for food and beverage departments. Vol. 7. No. 14, pp. 33-81. Northwestbusiensslife.co.uk. 2013. The importance of customer service in the hospitality industry: North west business life. Prasongsukarn, K. 2014. Customer relationship management from theory to practice: Implementation steps. Read, B. 2009. Top tips to build and keep customer loyalty with CRM: Customer interaction solutions. Rigby, D. 2013. Winning customer loyalty is the key to a winning CRM strategy: Ivey business journal. Songer, D., Molenaar, K. Robinson, G. 2007. Selection factors and success criteria for design build in the U.S. and U.K: University of Colorado. Retrieved from https://www.colorado.edu/engineering/civil/Design-Build/papers/usuk/ Wetsch, R. 2008. Trust satisfaction and loyalty in customer relationship management: Journal of relationship marketing. Vol. 4. No. 4, pp. 29-42. Section B: Please rate the level of Importance effective CRM:- SL Parameters Extremely Unimportant Unimportant Average important Important Extremely Important 1 Customer relations 1 2 3 4 5 2 Corporate image 1 2 3 4 5 3 Improvement in core strategy. 1 2 3 4 5 4 You were satisfied with on-the-job training 1 2 3 4 5 5 Customer satisfaction 1 2 3 4 5 6 Effective customer services 1 2 3 4 5 7 Product quality 1 2 3 4 5 8 Easy access to customer information 1 2 3 4 5 9 Increase sales effectiveness 1 2 3 4 5 10 Reduce customer support time 1 2 3 4 5 11 Quick response 1 2 3 4 5 12 Referrals 1 2 3 4 5 13 Cost effective marketing 1 2 3 4 5 14 Opportunities maximization 1 2 3 4 5 15 Long term profits 1 2 3 4 5 16 Employee retention 1 2 3 4 5 17 Continuous improvements 1 2 3 4 5 18 Sales force automation 1 2 3 4 5 19 Lead management 1 2 3 4 5 20 Overall performance 1 2 3 4 5